Journal of Advance in Management Marketing - Myassignmenthelp.Com

Question: Talk about the Journal of Advance in Management Marketing. Answer: Presentation Yoobi is a writing material brand with its activities situated in Australia and the United States.The brand offers the clients an assortment of items that go from diaries, to shading pastels, pencils, pens, to work area things, etc (Ciceo 2013). The organization pays attention to its corporate social duty very. Its crucial to give writing material basics to different understudies in Australia and US. It conducts different crusades to advance its item around the nations. With each buy made by the client the organization gives an impressive add up to the foundation. Kapfer brand character model Figure 1: Kapferer's Brand Identity Prism (Source: Pich and Dean 2015) Kapferer accepted that the brand ought to have its own personality and own trademark just as conviction. The Kapferer Brand Identity Prism explains and encourages the advertiser to give the trademark, conviction and personality to the brand. Personality. The six parts Brand Physique The crystal portrays that the brand must have a physical make-up. The constitution of the brand might be portrayed as the characteristics and unique highlights, which a brand contains. It might the current highlights of the brand or the developing ones. The build of the brand must clarify the physical highlights of the item and its model (Urde 2013). These highlights are evoked in individuals' psyche when the brand name is referenced. This perspective is the essential premise of the brand. Utilization of segment on Yoobi: The Yoobi brand, as expressed beforehand gives writing material things to the youngsters also grown-up. The brand gives customized and engaging things. At the point when the brand name is referenced, a client may jump at the chance to portray it as charming and natural neighborly. Subsequently, it tends to be said that its alluring appearance is the principle include. Brand Personality A brand has a character moreover. When a brand speaks with the general public, it will in general develop a character (Bre?i? et al. 2013). The manner in which a brand speaks with its clients is critical. These character attributes should be actualized in the psyches of the purchasers. Regularly, the brands rope in celebrated characters to inspire the picture of the purchasers. Use of segment on Yoobi: Yoobi has a cheerful character. The structures and style of the items can inspire any client. Particularly intended for kids, the brand reflects warmth and advancement. Yoobi is exceptionally cognizant about the nature of the item and utilizations goo quality material for its items (Mulder-Nijkamp and Eggink 2013). This element will in general inspire the picture of the brand according to the purchasers and makes Yoobi one of the most loved brands in both the nations. Brand Culture A brand is created after a great deal of information. This information that is commonly applied by the advertisers, may have an impact from the diverse social brands that these advertisers have a place with. The brand should be upheld by the solid culture, which can frame the foundation of the brand. This culture can likewise help the organization in focusing on a specific portion. A specialty target market can be focused on dependent on the way of life. Brand culture assumes a significant job in the Kapferer Brand Identity Prism, which helps in separation of brands. Utilization of part on Yoobi Yoobi has put together its items with respect to the way of life of Australia just as culture of America. Its plans mirror the thinking about the nations and depend on the prerequisites of the various customers in the given nations. The way of life of the brand mirrors the way of life and estimations of the customers as in they acknowledge great quality items. It likewise mirrors their dedication and plan inclinations. Relationship Brands are the premise of the exchanges that happen between the different individuals and this is especially relevant in cases the result of the brand is an assistance (Urde and Greyser 2016). The purchaser might want to fabricate a relationship with the brand, which would keep going long and empower the advertisers to offer better types of assistance to the buyer. The relationship worked with the shoppers is amazingly fundamental for the makers also. Utilization of segment on Yoobi The brand reflects social duty. It has a crucial giving better types of gear to the different clients and so as to satisfy a strategic enjoys different sorts of administrations. The relationship reflected yet the brand is that of duty and obligation. It will in general customize the items so as to pick up client certainty. Reflection Reflection can be depicted as the client view of the brand. It gives the shopper perspective on the brand and portrays what the purchasers think about it. At the point when the client see is taken on, a specific item they will in general give their perspectives like that brand is for more youthful group or it is for old people (Malik and Sudhakar 2014). This impression of the brand goes far in deciding buy conduct. Use of part on Yoobi Yoobi is commonly viewed as a brand for kids. They give school supplies and are commonly seen in that thought. Be that as it may, the brand is likewise for the writing material sweethearts. At whatever point the brand is referenced, any purchaser will feel that is a planned item for the clients who are enamored with exploratory writing or for the individuals who like appreciate having appealing writing material. Mental self portrait The mental self portrait of any brand depicts the intended interest group of the brand. It portrays the objective market and clarifies their demeanor towards the item or the brand that they like to buy. This disposition of the purchaser towards the brand portrays the inward relationship that the brand makes with one self. Utilization of part on Yoobi The brand Yoobi has reflected itself as a social and intuitive brand (Yoobi 2018). It tends to be for the most part for individuals who have an imaginative or author inside them. References Bre?i?, R., Filipovi?, J., Gorton, M., Ognjanov, G., Stojanovi?, Ã… ½. also, White, J., 2013. A subjective way to deal with understanding brand picture in a global setting: Insights from Croatia and Serbia.International Marketing Review,30(4), pp.275-296. Ciceo, A., 2013. Investigating Kapferers Brand Identity Prism Applicability in Theatre.International Journal of Advances in Management and Economics,2(2), pp.18-22. Malik, A. furthermore, Sudhakar, B.D., 2014. Brand situating through big name Endorsement-An audit commitment to mark literature.International Review of Management and Marketing,4(4), p.259. Mulder-Nijkamp, M. furthermore, Eggink, W., 2013. Brand an incentive by structure: the utilization of three degrees of acknowledgment in plan. Pich, C. also, Dean, D., 2015. Political marking: feeling of character or personality emergency? An examination of the exchange capability of the brand personality crystal to the UK Conservative Party.Journal of Marketing Management,31(11-12), pp.1353-1378. Urde, M. also, Greyser, S.A., 2016. The corporate brand character and notoriety matrixThe instance of the nobel prize.Journal of Brand Management,23(1), pp.89-117. Urde, M., 2013. The corporate brand personality matrix.Journal of Brand Management,20(9), pp.742-761. Yoobi. ,2018.Yoobi | Kids Stationery Fun Office Supplies That Give Back. [online] Available at: https://yoobi.com/[Accessed 11 Jan. 2018].

Case Study Parkinson Disease

Question: Expound on theCase Studyfor Parkinson Disease. Answer: Presentation Parkinson infection is a neurological issue that regularly influences around one percent of the people matured sixty years or more. There are two significant neuropathologic discoveries with respect to the Parkinsons illness; the subsequential decimation of the cerebrum neuron colors situated at the susbstancia nigra standards compacta (SNpc) and the event of the Lewy bodies and neurites(Allen, Schwarzel, Canning, 2013). For the situation study, John matured seventy-five years, having analyzed for Parkinsons malady get admission to the crisis division. He has given a few indications of the malady, for example, tremor, diminished portability, anxiety, and disturbances. In the paper, I will concentrate consideration on the causes, chance variables, clinical appearances of the Parkinsons ailment, physical evaluation, the executives and medicine for patients with the wellbeing condition and relate it to the contextual investigation for John. At long last, will examine the nursing care pl an and release plan with significance to Johns contextual investigation. Potential Causes/Risk Factors that lead to Parkinsons Disease The etiological reasons for the condition are very hazy and still obscure. Be that as it may, researchers have concocted speculations expressing the most probable reasons for the illness incorporate both the hereditary elements and the natural elements. By and by, the hereditary variables add to averagely 10% of the populace for the condition. Additionally, neuropathologic discoveries show that the loss of dopamine and nearness of Lewy body and Lewy neurites causes Parkinsons disease(Pringsheim, Jette, Frolkis, Steeves, 2014). Other hazard factors which place a person at higher odds of building up the illness incorporate the age, sexual orientation, occupations, and race. Age is the significant hazard for building up the illness as on account of John who is over 50 years. Researchers do accept that the working of the cerebrum and dopamine begins to decrease as the individual ages, making him progressively powerless to the malady. Men are at higher hazard to create Parkinsons illness than ladies. Research directed show that a few occupations put a person in more serious peril of building up the disease(Pagonbarraga, Kulisevsky, Strafella, Krack, 2015). For example, welding, agribusiness and modern work in which individuals get presented to the harmful substances. Moreover, a few scientists have demonstrated that Caucasians are more vulnerable to build up the ailment than Africans. In conclusion, utilization of alcohols like on account of John would have presented him to high danger of building up the illness. Signs and Symptoms of Parkinsons Disease and the Key Physical Assessment There are three cardinal pointers for the ailment which incorporate; general tremor, the bradykinesia and being unbending. Another sign is that of body awkwardness. For the situation study, John gives the indications of summed up tremor, diminished versatility and absence of body strength which brings about a fall before admission to emergency clinic. Tremor may happen while one is very still, regularly beginning at one of the hands, his leg and in the long run the whole body parts(Szewczyk-krolikowski, et al., 2014). Summed up tremor noted in John goes about as a sign of the infection in this manner providing some insight for the conclusion of idiopathic Parkinsons sickness. John encounters unbending nature and that is the explanation with regards to why for the situation study he gripes of hip and back distress. John has the indication of bradykinesia that is appeared by the diminished portability. Different indications in the johns case incorporate melancholy and uneasiness about his medicine, weakness and tricky mental procedures. Physical appraisal of the patients condition includes the gross assessment to assess the signs(Sawada, et al., 2013). For example, an analyst would assess Johns tremor, unbending nature, bradykinesia, and postural insecurity through just perception. Another physical evaluation would include the utilization of a scale gadget known as Unified Parkinson Disease Rating Scale which has the four subscales. Subscale 1 estimates the mentation, conduct and the state of mind. Subscale 2 rates ones day by day exercises. Subscale 3 rates the engine signs and subscale 4 assessments treatment confusions. At long last, the evaluation can be through the meeting of the patient, John, on the nearness or the nonattendance of potential indications of Parkinsons malady. Clinical Management of Parkinsons Disease Patients The target of the clinical administration of the infection is to offer the control of the clinical signs however much as could reasonably be expected while limiting the antagonistic impacts. For the situation study, John ought to be encouraged to embrace every day practices in order to improve his mobility(Trinh Farrer, 2013). He ought to do customary activities that incorporate, strolling, quality preparing, or Tai Chi in order to improve and look after versatility, parity, and coordination. Additionally, John ought to be exhorted on to take a reasonable eating regimen and quit expending liquor. John ought to be given prescriptions for the engine indications analyzed. Despite the fact that Parkinson infection has no fix, there are a few classes of medications that are accessible to offer fruitful treatment of the engine signs and side effects. Meds are accessible either in the conventional structure or by means of the uncommon projects for affordability(Reeve, Simcox, Turnbull, 2014 ). The drugs incorporate; citalopram (20mgms day by day) otherwise called the Selective Serotonin Reuptake Inhibitor, utilized for sadness treatment. It works through reestablishing the equalization of serotonin in the mind. Kinson goes about as a dopamine forerunner to treating the significant indications of the infection. Madopar HBS 125 mg Nocte contain the levodopa and the benserazide dynamic fixings. It used to fill in as a treatment operator for Parkinson infection, going about as an antiparkinsonian specialist. Different prescriptions for the condition incorporate; dopamine agonists (Apokyn, Pramipexole, and Rotigotine) which mirror the action of dopamine, COMT Inhibitors that are utilized along with Kinson, and the Selective MAO-B Inhibitors which hinders the MAO-B chemical in the mind from breaking dopamine. All encompassing Nursing Care Plan Using NANDA The NANDA nursing finding for John would include the assessment and assessment of his decreased versatility, disarray, summed up tremor, bradykinesia, anxious and disturbance. The assessment would be either through physical assessment or utilization of x-beams. The objectives applicable to the nursing analysis for John incorporate patient, accomplishing his portability, diminished agony on the lower appendages, decreased uneasiness and no disarray, body security and feeling restful(Cummings, et al., 2014). The accompanying nursing mediations would be suitable in the all encompassing consideration for John; watching and surveying his development and body pose, evaluating his psychological handling speed, observing the hacking hazard, regulating the proper drugs. Method of reasoning Johns development eases back with age and incessant illness. His body pose additionally twists as he ages. His psychological processor additionally turns out to be more slow as he ages. Henceforth, he takes long to think and give a reaction, the hacking after tasting water diminishes on utilizing hack syrup regulated at the hospital(Lees, et al., 2017). At long last, the advantage of meds develops when the endorsed drugs are utilized suitably according to the directions. Assessment John ought to be urged to practice day by day for two hours, increment admission of liquids up to 6-8 glasses for each day and his development and body soundness checked each day. His uneasiness ought to get checked after like clockwork. Release Plan for John John would get released from the medical clinic after recovering his ordinary wellbeing status and solidarity to walk independent. He ought to get inspiration to contribute effectively in dynamic concerning his wellbeing status. John and his better half should give snippets of data about his wellbeing status and the normal or current challenges(Gulanick Myers, 2013). John and his significant other ought to be alluded to a social specialist or a clinician to get the psychosocial support. Moreover, John and spouse ought to get guided on the best way to forestall falls. The couple ought to likewise be encouraged to reveal any extra data which might be fundamental in money related planning and arranging, life confirmation, application for the handicap unit, and the induction into either a nursing place or a helped living office. End It is apparent and clear that John is among the one percent individuals who are profoundly vulnerable to Parkinson ailment because of mature age. His sexual orientation likewise contributes intensely to the weakness of the condition. Despite the fact that neuropathologic discoveries show that Parkinson illness begins from two main considerations, hereditary and natural components, in Johns case there is no chronicled data to help these elements. John has the four significant side effects of Parkinsons sickness which incorporate, summed up tremor, the inflexibility, the bradykinesia and decreased portability among others. The study of disease transmission holds that the occurrence and predominance of the condition increment with age. Clinical signs help in the nursing determination of the patient. The NANDA comprehensive nursing is the minding of the patients. At long last, quiet training at the purpose of patient release is significant in urging the patient to partake in dynamic with respect to their wellbeing status. Likewise, persistent instruction reveals insight to the patient and guardians on the comprehension of the ailment condition and offers referral to partnered organizations or experts for psychosocial support. References Allen, N. E., Schwarzel, A. K., Canning, C. G. (2013). Intermittent falls in Parkinsons ailment: a deliberate review.Parkinsons Disease,2013. Pringsheim, T., Jette, N., Frolkis, A., Steeves, T. D. (2014). The pervasiveness of Parkinson's ailment: A deliberate survey and meta?analysis.Movement disorders,29(13), 1583-1590. Pagonabarraga, J., Kulisevsky, J., Strafella, A. P., Krack, P. (2015). Disregard in Parkinson's ailment: clinical highlights, neural substrates, di

Professional Aspirations and Personal Statement Free Essays

T Professional Aspirations and Personal Statement I really accept that each person on-this planet is called to help each other. It might be something so-basic as to-tell a-companion that they matter when they’re having a-terrible day, or something gigantic as in devoting your life-to tell human that they matter. The last is my objective. We will compose a custom exposition test on Proficient Aspirations and Personal Statement or then again any comparative point just for you Request Now The-Christian confidence has been an enthusiasm of mine since I was youthful, and now a senior in highschool I have-go to the-condusion that the confidence I have-must be imparted to other people. To-cherish when love-is required, to mind when-care is required, to give a-feeling of expectation when life appears to be sad, and to-motivate when motivation is no more. That is the reason I am picking the-vocation of Christian Ministries. Indeed, it is wide, however I accept the-broadness to be-amazingly rousing and persuading for I can cherish, care, propel, move, tune in, educate, and-help humankind in an immense measure of ways. I accept that frequently service isn't really â€Å"preaching† however simply setting themereexampleof love, For activities talk stronger than words. I-am going to Azusa Pacific University the following fall with a-significant of Christian Ministries. I additionally am thinking about of considering Intercultural Studies and Theater; for theater is an energy of mine, and-I accept that Intercultural Studies with direct me in my Ministry major, Azusa-is aprivate-Christian University that will give me-the training, and instruments I have to-go-out a-helpothers. I additionally plan on-doing mission trips in the summers, and study abroad for a semester so I can arrive at different societies and nations. By the-word â€Å"reach’ I intend to-just love. I have-an energy to just serve-others, for I trust it to be the-most compensating experience-on this planet. A Christian Ministries significant will give me the-basics expected to-go out into the world-with a true love-and enthusiasm for individuals, I will probably serve, and I accept this major is truly outstanding for serving. Magnanimous Aspirations: My expert goals totally co inside’ with my altruistic desires for profession yearnings is to increase’ the prosperity of mankind in everyway. It is difficult for me to explicitly address one-helpful issue’ for I need to affect a wide range of individuals in diverseplaces; One-issue that I accept to-be expanding is the shallow thought of excellence. Ladies today are regularly headed to-make themselves outwardly lookbeautiftd; when inside they are hurting,and feel awfully inconsequential and terrible, Now of days excellence is ali about the outside. The-media has a method of advancing theperf. ect hair,skin, body-type, and so on such that ladies who don't have theperfect skin, hair, or body feel pointless; I might want to devote my opportunity to indicating these ladies the excellence inside them; magnificence that doesn’t originate from any other individual; however a marvel that makes them what their identity is; I need topremote the-possibility that ladies are-genuinely and-altogether excellent the manner in which they are. For this certainty will assist numerous ladies with major issues, for example, despondency, anorexia/bulimia, absence of self-assurance, thus numerous different issues ladies manage. For by ladies knowing the-magnificence they have they will have the option to grasp what their identity is; and have an immediate effect on such a large number of other ladies around them. I need to give-ladies the oopportunity 10 pick an existence of innerself, an existence of adoration, expectation; and bliss since they love-what their identity is; I accept that through my instructive plans that I will have the option to directly affect numerous ladies. For Christian Ministries is’ about individuals, so accordingly I . can have the option to support ladies at not just my University, hovel through my congregation, missions; outreaches; and in regular day to day existence. Forever ought to be tied in with telling others that they matter,and let’s face it ladies matter. Also, they matter not due to their external appearance, but since of their inward objectives, wants, and interests. â€â€ The most effective method to refer to Professional Aspirations and Personal Statement, Papers

Mother Knows Worst Kates Role in All My Sons - Literature Essay Samples

In the play All My Sons by Arthur Miller, Kate Keller Joe’s wife, and Chris’ as well as Larry’s mother – shows the audience that, at the end of the day, she is still mainly concerned about her own family instead of about paying the rightful tribute to the wider world. Kate opens up her true nature to the audience, just as Joe does. Subsequently, and despite such revelations, the audience does not completely sympathize with her or her set of values. During the plays action, Kate tries to undermine the one character she thinks weakest – Ann. Whenever Ann tries to talk some sense into Kate, she refuses to listen. Her mind is too congested to squeeze any more reason into it, and perhaps a reason for this mentality is that she has been trying too hard for too long to stop the light of reason and morality from entering. In this play, one of the most redeeming lights is Ann. She carries the letter, acting as the deliverer of truth, her arrival essentially breaking everything down. In the opposite direction, Kate clings on with all her might to the one conviction she holds to be â€Å"true†: Joe is not guilty, in defiance to Ann and all that she symbolizes. Starting with a slightly casual â€Å"You gained a little weight, didnt you, darling?†, Kate continues to bombard Ann with requests to pack up and leave, then an explicitly spiteful â€Å"Youre going in the morning, and youre going alone. Thats your life, thats your lonely life.† In these two sentences, there is a clear pattern of repeating the first part of the sentence, then adding something else to it at the second sentence (â€Å"going†, â€Å"going alone†; â€Å"life†, â€Å"lonely life†), both related to loneliness. That repetition in turn emphasizes Kates own self and her own patterns of unhealthy repetition, since she has long since sensed that revelation is not too far away, perhaps ever since she said â€Å"You above all have got to believe, you†¦.† She knew loneliness will get to her somehow, but she tries to put this quality on Ann instead. The audience should sense this unpleasant situation somewhat, causing pity for Kate to arise. However, Kate presses on: â€Å"How did he die? You’re lying to me. If you know, how did he die?† The more persistent she is, the less sympathy from both her companions and the audience will she get, and that in itself would lead to loneli ness. The loneliness will increase as the audience begins to realize that Ann symbolizes the community, not the family, the truth, not the lies, and the love, the â€Å"un-loneliness† when she sympathizes with Joe, as she chooses to spare him from reading the letter. â€Å"[Kate] grasps Ann’s wrists† with the clear intention of putting pressure on her; here Miller intends to make the audience lose affection toward her as she resorts to violence, right after the war, in a family in which past deeds are intimately connected with the war. In terms of personality, Kate is a sly, clever and manipulative woman. She is the one who represents capitalism the most: she knows what she wants, she gets what she wants, and she knows how to exert control. When there is trouble and her subject of manipulation – namely, Joe – panics, she evades conversation, saying â€Å"Don’t ask me, Joe, an imperative which shows who she is – a person who controls. Next, she says â€Å"whenever there’s trouble you yell at me†: this statement turns him into a victim in the flash of a second. The audience picks up this hint and notices her power. In fact, Kate does whatever it takes to reach her goal – a sign of practicality, and the emblem of capitalism – without caring a bit about the outer community. Arthur Miller shows this side of Kate in subtle dialogues, as when Kate tells Joe: â€Å"it don’t excuse it that you did it for the family†, making Joe feel guilty. Then, she say s â€Å"There’s something bigger than the family to him,† not forgetting to repeat â€Å"there is to him.† The audience should be aware of the fact that the â€Å"to him† part is especially important here. Kate scolds Joe, all the while feeding him the reasons that get him into trouble. After that, she comforts him (â€Å"I know, darling, I know†¦Ã¢â‚¬ ), acting like nothing ever happened. Pity is usually reserved for the weaker ones – the underdogs – so naturally, Kate would not get a lot of it after Miller chooses to show her for who she really is. It eventually becomes clear that Kates point of view has not changed throughout the play. At the start, she was the one who was the most devastated, knowing that the apple tree fell down. The apple tree was a symbolic protection against the truth; with it gone, Ann arrived at the Kellers’ and started to reveal the whole incident. Kates aversion to Ann means that she is on the capitalists’ side, the selfish side, the evil side. That is in Act 1. In Act 2, Kate still wants to convince the whole family to â€Å"never let [Larry] go†. In the height of her argument, she slipped and told Chris that â€Å"if [Larry’s] dead, [Joe] killed him,† causing a major outburst between Chris and Joe, leading to Chris’ leaving the house to watch his own star of honesty go dull. However, Miller shows Joes inclinations most clearly in Act 3, when Joe says â€Å"Nothin’s bigger than [the family].† The audience should have an indication or two that he is under heavy influence from Kate, so this professed idealism of his also stems from her. This influence is what chains him and pulls towards his demise, since similar impulses pushed him to ship the defective cylinder heads. The fact that Kate is an adamant person who would defend her point to the very last moment is shown through the last few lines, in which she comforts Chris. After all that they went through, even after the crime has been admitted and retribution has been paid, she still insists on defending the last of her family members. Kate has yet to learn her lesson, that she has to let go sometimes, that there is a bigger world out there. She has to grow up, to mature, like Chris, Larry, and Joe have. Before, Joe has described Larry thus: â€Å"To him the world had a forty-foot front, it ended at the building line.† Now he has matured and decided to do what he thought was right for the world he is living in. As for Chris, he has also matured, but in the other direction: he became â€Å"practical,† and now he is one of the selfish people, but he spits at himself. On the other hand, Joe followed Larry’s footsteps. All of them made good impressions on the audience because at l east they knew that they had to change sooner or later. Kate does not. She does not want to, and it is natural that few people would want to talk to a person who does not possess an open-minded view on life. Therefore, it is hard to sympathize with Kate, whose point of view is already antithetical to what is â€Å"morally responsible† as it is; now, she is not even willing to change. Thus, it would be difficult to imagine a lot of people wanting to pity her at the end. By the time the play has run its course, Kate from Arthur Miller’s All My Sons is still the person she has always been: mulish, manipulative, and mercenary. She is prepared to protect the family that she has at all costs, even sacrificing the truth and maintaining the darkness she thought would always be sufficient to cover the decaying bones behind the closet’s closed doors. She is prepared to shut the light out with her intransigent mind. She is prepared to stop dead at the road, not taking any turn, any move, any action. She begins to pay the price, though, when the audience leaves, shedding on her little of the sympathy that illuminates the other characters.

Little Boy Atomic Bomb in World War II

Little Boy was the first atomic bomb used against Japan in World War II and was detonated over Hiroshima on August 6, 1945. The design was the work of a team led by Lieutenant Commander Francis Birch at the Los Alamos Laboratory. A gun-type fission weapon, the Little Boy design utilized uranium-235 to create its nuclear reaction. Delivered to Tinian in the Marianas, the first Little Boy was carried to its target by the B-29 Superfortresses Enola Gay flown by Colonel Paul W. Tibbets, Jr. of the 509th Composite Group. The Little Boy design was briefly retained in the years after World War II but was quickly eclipsed by newer weapons. The Manhattan Project Overseen by Major General Leslie Groves and scientist Robert Oppenheimer, the Manhattan Project was the name given to the United States efforts to build nuclear weapons during World War II. The first approach pursued by the project was the use of enriched uranium to create a weapon, as this material was known to be fissionable. To meet the projects needs, enriched uranium production began at a new facility in Oak Ridge, TN in early 1943. Around the same time, scientists began experimenting with various bomb prototypes at the Los Alamos Design Laboratory in New Mexico. Uranium Designs Early work focused on gun-type designs which fired one piece of uranium into another to create a nuclear chain reaction. While this approach proved promising for uranium-based bombs, it was less so for those utilizing plutonium. As a result, the scientists at Los Alamos began developing an implosion design for a plutonium-based bomb as this material was relatively more plentiful. By July 1944, the bulk of the research was focused on the plutonium designs and the uranium gun-type bomb was less of a priority. Leading the design team for the gun-type weapon, Lieutenant Commander Francis Birch succeeded in convincing his superiors that the design was worth pursuing if only as a back-up in case the plutonium bomb design failed. Pushing forward, Birchs team produced specifications for the bomb design in February 1945. Moving into production, the weapon, minus its uranium payload, was completed in early May. Dubbed the Mark I (Model 1850) and code-named Little Boy, the bombs uranium was not available until July. The final design measured 10 feet long and 28 inches in diameter. Little Boy Design A gun-type nuclear weapon, Little Boy relied on one mass of uranium-235 hitting another to create a nuclear reaction. As a result, the core component of the bomb was a smoothbore gun barrel through which the uranium projectile would be fired. The final design specified the use of 64 kilograms of uranium-235. Approximately 60% of this was formed into the projectile, which was a cylinder with a four-inch hole through the middle. The remaining 40% comprised the target which was a solid spike measuring seven inches long with a diameter of four inches. Commander A. Francis Birch (left) assembles the bomb while physicist Norman Ramsey watches. Public Domain When detonated, the projectile would be propelled down the barrel by a tungsten carbide and steel plug and would create a super-critical mass of uranium at impact. This mass was to be contained by a tungsten carbide and steel tamper and neutron reflector. Due to a lack of uranium-235, no full-scale test of the design occurred prior to the bombs construction. Also, due to its relatively simplistic design, Birchs team felt that only smaller-scale, laboratory tests were necessary to prove the concept. Though a design that virtually ensured success, Little Boy was relatively unsafe by modern standards, as several scenarios, such as a crash or electrical short circuit, could lead to a fizzle or accidental detonation. For detonation, Little Boy employed a three-stage fuse system which ensured that the bomber could escape and that it would explode at a preset altitude. This system employed a timer, barometric stage, and a set of doubly-redundant radar altimeters. "Little Boy" Atomic Bomb Type: Nuclear weaponNation: United StatesDesigner: Los Alamos LabratoryLength: 10 feetWeight: 9,700 poundsDiameter: 28 inchesFilling: Uranium-235Yield: 15 kilotons of TNT Delivery Use On July 14, several completed bomb units and the uranium projectile were shipped by train from Los Alamos to San Francisco. Here they were embarked aboard the cruiser USS Indianapolis. Steaming at high speed, the cruiser delivered the bomb components to Tinian on July 26. That same day, the uranium target was flown to the island in three C-54 Skymasters from the 509th Composite Group. With all of the pieces on hand, bomb unit L11 was chosen and Little Boy assembled. Due to the danger of handling the bomb, the weaponeer assigned to it, Captain William S. Parsons, made the decision to delay inserting the cordite bags into the gun mechanism until the bomb was airborne. With the decision to use the weapon against the Japanese, Hiroshima was selected as the target and Little Boy was loaded aboard the B-29 Superfortress Enola Gay. Commanded by Colonel Paul Tibbets, Enola Gay took off on August 6 and rendezvoused with two additional B-29s, which had been loaded with instrumentation and photographic equipment, over Iwo Jima. Boeing B-29 Superfortress Enola Gay landing after the atomic bombing mission on Hiroshima, Japan, 1945. U.S. Air Force Proceeding to Hiroshima, Enola Gay released Little Boy over the city at 8:15 AM. Falling for fifty-seven seconds, it detonated at the predetermined height of 1,900 feet with a blast equivalent to about 13-15 kilotons of TNT. Creating an area of complete devastation approximately two miles in diameter, the bomb, with its resulting shock wave and firestorm, effectively destroyed around 4.7 square miles of the city, killing 70,000-80,000 and injuring another 70,000. The first nuclear weapon used in wartime, it was quickly followed three days later by the use of Fat Man, a plutonium bomb, on Nagasaki. Postwar As it was not expected that the Little Boy design would be used again, many of the plans for the weapon were destroyed. This caused a problem in 1946 when a shortage of plutonium for new weapons led to the need to construct several uranium-based bombs as a stopgap. This resulted in a successful effort to recreate the original design and produced six assemblies. In 1947, the U.S. Navy Bureau of Ordnance built 25 Little Boy assemblies though by the following year there was only enough fissionable material to arm ten. The last of the Little Boy units were removed from the inventory in January 1951.

Rehabilitation Of Addiction And Addictive Behaviors Essay

There always been much debate over the topic of treatment modalities, especially as it relates to addiction. Many treatments, models, and theories have claimed success individually when applied to the rehabilitation of addiction and addictive behaviors. In the field of counseling, there are numerous methods that have demonstrated positive results, all with their own benefits and limitations. As time progresses and the field of clinical mental health and addictions counseling matures, it appears that more and professional are adopting a holistic approach to treatment. Some leading approaches to addiction counseling integrate the long debated concept of â€Å"Nature vs Nurture†, or more descriptively put, the interplay of biological factor versus the influences of social factors. Other approaches to treatment incorporate religion and spiritual practices as a means to aid in rehabilitation. 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Poetic Sound Devices Essay Example For Students

Poetic Sound Devices Essay Buzz and hum they cry, And so do we Rage, rage, against the dying of the light. Grave men, near death, who see with blinding sight, Toss the glass, boss. The zoo was amazing, especially the lizards and chimpanzees I wish you would mash potatoes in this dish. Examples of Assonance in Literature Assonance is primarily used in poetry in order to add rhythm and music, by adding an internal rhyme to a poem. Let us look at some examples of assonance from literature. Example #1 Try to notice the use of assonance in Robert Frosts poem Stopping by Woods on a Snowy Evening: He gives his harness bells a shake To ask if there is some mistake. The only other sounds the sweep Of easy wind and downy flake. The woods are lovely, dare and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep. The underlined bold letters in the above extract are vowels that are repeated to create assonance. Example #2 Assonance sets the mood of a passage in Carl Sandburg Early Moon: Poetry is old, ancient, goes back far. It is among the oldest of living things. So old it is that no man knows how and why the first poems came. Notice how the long vowel o in the above extract helps emphasize the idea of something being old and mysterious. Example #3 The sound of long vowels slows down the pace of a passage and sets an atmosphere that is grave and serious. Look at the following example taken from Corm McCarthy Outer Dark: And stepping softly with her air of blooded ruin about the glade in a frail agony of grace she trailed her rags through dust and ashes, circling the dead fire, the charred billets and chalk bones, the little calcimined ribcage. The repetition of the long vowel in the above passage lays emphasis on the frightening atmosphere that the writer wants to depict. Example #4 Similarly, we notice the use of long vowels in a passage from Dylan Thomas famous poem Do Not Go Gentle into the Good Night: Do not go gentle into that good night, Old age should burn and rave at close of day; Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light. The poet deliberately uses assonance in the above lines to slow down the pace of the lines and create a sombreros, as the subject of the poem is death.